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MARKETING

CONTENT MARKETING

MARKETING

Content strategy refers to the management of pretty much any tangible media that you create and own
written, visual, downloadable you name it. It is the piece of your marketing plan that continuously
demonstrates who you are and the expertise you bring to your industry.

Content Marketing

Content Strategy

Content Marketing

Content Strategy guides the content you plan, produce and promote based on your company’s goals and users’ needs.

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Onboarding

We get aligned on your ideal vision, goals, and the current state of your content. This may include Editorial and Brand Discovery, Content Audit, etc.
 
 
 

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Analysis

We analyze your audience’s needs and competitive landscape to begin to craft a unique strategy. This may include Competitive analysis, audience research, topic gap analysis & content ideation.
 

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Production

We plan, outline, provide briefs and train your copywriters, or write the content ourselves. This may include Content Priority Guides, Language Guidelines, Best Practice Guidelines and Training, Copywriting.
 

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SEO

Content is one of the ‘three pillars’ of SEO. Optimizing copy used to mean writing for ranking algorithms, but today optimizing means writing for humans.
 

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Paid Content Strategy

When Content Strategy is included in a PPC or Display engagement, we work together to share new learning to test and publish a copy that’s consistently on brand and converts.
 

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CRO

Digital content is meant to evolve, to be tested. Conversion Rate Optimization (CRO) is key in helping us fine-tune our UX Copy.
 
 

A Content Marketing Strategy

Why Do You Need A Content Marketing Strategy?

Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an eBook or free tool will continue generating leads for you as time goes on.

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.

Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.

content services

Content Marketing Services

content services

Content Process

Our Content Process

Content Process